AI won’t replace lobbyists but it will expose them
A perspective from Clemens Schuster, CEO
Every few weeks, POLITICO Europe hits a nerve. This time, it was about AI and lobbying — and yes, it’s a bit personal. First, congrats Pepijn and Grégoire for getting featured.
But let me say this in plain text: AI is neither going to charm policymakers and civil servants, nor write game-changing legislation, I have a larger piece on that forthcoming.
AI IS JUST NOT YOUR MUM, taking care of your messed-up room while you still are not able to iron your white-collars on your own.
But it is to make lobbying by itself more tangible, more visible, even measurable, and more competitive than ever before.
At SAVOIRR, we’re not building fantasy tools. We’re building real-time insights into political influence — who’s meeting whom, what’s moving behind the scenes, what are the relevant documents and informational pieces, and how organizations can respond before they’re outpaced. We provide workflows for your everyday needs. We digitize collaboration and knowledge management. We put things together which should have ever been so: policy, reporting, CRM, government relations, institutional knowledge, communications, outreach, regulatory and legal risk assessment, compliance, etc.
This won’t kill lobbying. It will expose it. And bring efficiency at a level where humans should do what they are good at: building community of trust upon their interactions, training their gut feeling for smart but also bullshit regulation, anyhow not wasting their time on repetitive tasks sitting at their desks.
And for public affairs professionals who’ve long worked in the dark or relied on slow, reactive tools, that sounds like a revolution.
You can now see the influence shift in real time — and act accordingly.
Lobbying isn’t going away. But the way it’s tracked, measured, and strategized is changing fast.
We’re here for that future.
And I want to see that taking off, finally.
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