Equip your media spokesperson with on-message, up-to-date talking points.
Create a custom field called “Media”
Use this field to capture talking points tailored to public/media communication.
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Check stakeholder mapping
See which actors are driving or challenging the narrative — and tailor your points accordingly.
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Review updated events for internal insights
Scroll through your custom event history to pull in quotes, positions, and key arguments your team has already documented.
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Update the “Media” field with aligned talking points
Add clear, spokesperson-ready lines that reflect your position and stakeholder environment.
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Assign the media spokesperson to the file
Tag them as the responsible person to ensure they always have the most updated view.
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